Hilary sees his role as a coach as helping someone to be the best they can be. Practically, this means working with them to reveal what's blocking them.

Coaching isn't about "chucking stuff into the mix", or telling people how things should be done. Hilary sees it as "raising the mirror" and reflecting things back to the client being coached. Good coaching is not about being directive, it's about asking great questions.

When asking these kinds of non-directive questions becomes part of a company culture, issues are surfaced much more quickly.