All Resources
Better Briefing: A bitesize guide from Baxter & Bailey
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Evolve the humble creative brief from practical tool to rocket fuel.
And some links and resources that support the live course
Here's the session Miro board and 'inspiration wall'.
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Here's Howard Ibach's book — How to Write an Inspired Creative Brief — recommended by Matt and Dom (they'd like to redesign the cover).
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Here are some more books recommended by Matt and Dom
1. Hegarty on Creativity
2. Damn Good Advice, for People with Talent
3. A Technique for Producing Ideas
And (linking back to the guidance of 'putting the reader in the driving seat' when it comes to snappy briefs — in the video resource below, copywriting maestro Steve Harrison shares some insights into the power of you. And here's a great book by Steve too.