If you’re in a group meeting, imagine you’re holding a watering can, not a hose. This will help you give everyone around the table equal amounts of attention, one by one.

A larger audience can be divided into thirds or quarters, so that everyone feels like they’re being addressed by you.

It’s the feeling of being looked at that makes people pay attention, because it’s very difficult not to look back at someone when they’re choosing to look at you.