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The secret to a successful Tone of Voice
2 mins
TOV Takeways
1
Tone of voice is an important way for brands to be recognised and loved by their audiences.
2
Even a serious message needs to be written in the same tone of voice which the brand is known for, otherwise it will sound like it’s coming from somewhere else.
3
A brand’s tone of voice should be absolutely everywhere, down to the Terms & Conditions page.
The small print…
Which pages on your website could do with some copywriter magic? How could you bring your brand’s personality into a 404 page, or its returns policy?