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Trust Based Business Development
Collaboratively driving commercial growth

Tools to enrich relationships

Trust is a complex concept, and our success in establishing and growing commercial relationships over time will pivot on the amount of trust we can create within them. Throughout this collaborative and deeply practical programme you'll discover the proven levers for trust, use tools to map them to live relationships and measure their immediate impact.

Contact us to learn more about joining cross organisational cohorts or bringing the programme directly into your team. Our next cross-org cohort launches in October 24. The workshop dates are: 4th November, 19th November and 3rd December — all 3.30—5.30pm (UK time).

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Development that drives growth

For commercial and relational leaders keen to:

• Kickstart new commercial relationships
• Enable trust-based-growth within existing ones
• Win critical opportunities
• Build a more client-centric culture
• Feel more confident asking for referrals
• Better understand the levers of influence
• Test proven approaches immediately to real relationships

The programme has allowed me to view new business and client growth through a totally different lens. And having a framework to quantify and make sense of this approach, and a toolkit to easily flex it has been a total game-changer!

Account Director, Pip & Nut
Your Trusted Advisor throughout
Your Trusted Advisor throughout

We've developed the Trust Based Business Development programme with Louise Hedges, a coach and commercial consultant with 20 years of experience training leaders and teams to embrace the Trusted Advisor philosophy for commercial and relational growth. Louise will guide you through each module and facilitate the live workshops throughout. In the short film below Louise responds to some curious questions.

You'll practically explore three core modules
You'll practically explore three core modules

You'll work through three core, complementary modules blending self-directed digital resources and tools to test, with collaborative group workshops. Fundamental to the approach of the programme is the application of what’s covered immediately to live relationships; and sharing that experimentation and impact in the live sessions. Real scenarios, defined by the group, are central to the workshop experience.

Development rooted in what's real
Development rooted in what's real

Central to the delivery of the programme, whether experienced cross-organisationally or in-company, is grounding the exploration and application of trust-building principles in real and relatable scenarios. The space between live sessions offers a critical experimental window for the application of new approaches, so immediate impact can be experienced and measured.

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Module one: The Trust Equation

We begin with the Trusted Advisor philosophy, deconstructing the ‘Trust Equation’ and discovering where there are ways to optimise the amounts of Credibility, Reliability, Intimacy and Self-orientation in specific relationships.

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Module two: The Trust Creation Process

We examine and define proven approaches for bringing more trust and more purposeful influence — grounding in live, relatable scenarios; experimenting with tools like reciprocity triggers, commitment devices and much else too.

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Module three: The Trust Principles

We’ll turn the Trust Principles: Self to Other, Collaboration, Medium to long-term thinking, and Consistent Transparency into a toolkit for ongoing application within the relationships that matter the most.

Curious to explore?
Curious to explore?

Combining collaborative workshops with self-paced modules and timely tools; we deliver the programme to cross-organisational cohorts and directly into groups from our partners' teams too. To find out more, join coming cohorts or discuss bringing the programme in directly — drop us a line.