On-demand resources, in-demand skills
Our ever-growing digital learning library is enlightening, expert-and-evidence-led and driven by the curiosity, challenges and opportunities live in our community right now.
The power of 'You' in writing
1 min
Takeaways, and things to try
1
Treat your reader not as your audience, but as the hero in your story.
2
People will engage not with the quality of your writing, but whether they can see themselves in it.
3
As a general rule, use ‘you’ three times more than I or we.
